“Devendra has a discoverable quality that completely aligns with our brand’s core values,” said Michelle Walnum, Senior Director of Marketing and Brand Communication. “Just like Oliver Peoples, if you have discovered him, you know how fascinating and genuine of an individual he is.”
Banhart’s true-life love interest, Rebecca Schwartz, is a flourishing set designer. A native of Los Angeles, her adoration of all things visual and her appreciation of assembly drew her to creative design.
Eisner says, “We really wanted to find a couple who were in love and would allow us to be voyeurs in their relationship. Most people are not interested in having their intimacy on film. Devendra and Rebecca were beyond perfect, beautiful and fun together. They were not pretentious or guarded – they were real!”
The love affair is explored at the location of the one-of-a-kind masterpiece by architect John Lautner: the Rainbow House. Recognized for the distinctive shape of its arched clear-span roof and stained glass windows on both sides, the home, built in 1961, is an example of authentic contemporary California living. The indoor/outdoor setting proved to be a perfect atmosphere to showcase the natural chemistry of the young, intriguing couple.
“For our 2011 campaign, I envisioned a sensual experience for the onlooker – something truly sexy. But I wanted a sincerity that could only be achieved through a basis in reality,” says Walnum. “Lisa’s eye for pure beauty and her ability to capture it, along with Devendra and Rebecca’s authentic sexuality, created a distinct vibe that was completely natural and unforced – not unlike the design of our eyewear. Additionally, I wanted to set the piece within a typical contemporary cool So Cal setting, in this case Lautner House, since this resonates with our brand’s DNA being from here.”
The Oliver Peoples 2010 campaign debut in October on http://www.oliverpeoples.com.
The short film was released in January of 2011.